quantifiable benefit This is a topic that many people are looking for. bluevelvetrestaurant.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, bluevelvetrestaurant.com would like to introduce to you #AviaDevAfrica: Rick Taylor talks MICE Potential at #AviaDev – YouTube. Following along are instructions in the video below:
“Here we are at the avi dev conference. In cape town the forth of the the series of terrific platforms that really i think it s both the african and international players together in the same room to address talk about and and wrestle with some of the the real live issues that face our industry. Not only the the leisure tourism industry. But certainly the the mice industry.
The meetings the incentives. The conventions events an exhibition space that i think really makes such a huge economic impact particularly to emerging destinations. I ve always maintained that it s far more cost effective to get a thousand delegates to any destination on a conference on a given subject visit alicia and i ve got a i get very very passionate about tourism boards who spend i think too much money that perhaps not measured sufficiently there aren t enough equal economic impact calculators they go into the leisure funnel. Visibly the the mice funnel so when it comes to a return on investment you can really illustrate and demonstrate the value coming back to this particular museum.
I did a quick thumbs up in terms of economic impact. And there let s make an assumption that they are in excess of 200 delegates here in cape town at a via dev 2019 through acre..
Which is the international conference and congress association that the benchmark is there that each international delegate is spending on average three hundred and fifty six dollars per person per day and that s a 360 degree in investment into a given destination on average once again they are here for four days. And so this event. A via dev is contributing three hundred and eighty six thousand dollars to the economy over the next four days and partly parcel at that of that multiplier effect is the fact that 70 of delegates generally depending on the pre and post marketing of of the conference per se bring a significant other and often they go on and do pre input pre and post tours. So a hard working economic propeller for any destination and particularly tourism in this particular case so obviously when any tourism board or any consultant is marketing your destination image is paramount and i think i said on the stage that everything communicates whether you are the president of camp country or a company whether you are the minister of tourism.
Whatever everything that is said out there in the marketplace communicates a message about your destination. Your country your continent. And this is something i always urged when we do a lot of professional development. We do a lot of coaching with your a lot of mentoring and and this is so so important that we all understand politics and different times of the year politics is hot or sometimes at cold.
But it s unbelievable how that image via your cnn s or your bbc s whatever gets out out in the marketplace. And i maintain that it isn t enough pr budget or dollar to dilute a lot of that messaging..
That is sort of spewed. If you will into into the world because ultimately we are very much a a global village. The other component of sydney. The the mice propeller if you will is that it s such a little earlier.
We get a thousand delegates to a destination way in advance. There s to be a thousand leisure. Delegates so any industry that can attract that kind of vine power is huge. It s huge and as africa starts to to rise and so i think a lot of governments is a trend.
We ve been following is that the governments are starting to appreciate the economic impact in value of a convention bureau. My my point has always been though how do we get that fundamental that economic fundamental understood and often you know once the the higher levels in any government when that light comes on then it works and the dollars..
The foreign direct investment certainly pours into the country and with that comes airlines comes airports becomes hotels. The entire value chain are winners the other lower hanging fruit. I think from an african perspective. It s just need airport experience too often we do a lot of work obviously in africa.
You know we talked about kenya. We talked about ethiopia. We talking about togo. We talked about tens in year and of course south africa.
But you arrive at an airport and it s like you know it s a lousy experience. And that cannot be difficult to remedy and put right hey you know there s my passport..
You know who i am welcome mr. Taylor welcome sir you know you re welcome to my destination. You here for business. That s fantastic have a great time.
I see you here for five days. You here for a week. Enjoy become part and parcel of the sales team making that experience experiential and becoming customer centric. That s what it s all about ” .
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#AviaDev Rick Taylor of the Tourism Business Company takes his turn at the Mix-Zone to share more highlights from the AviaDev Africa