4e framework for social media This is a topic that many people are looking for. bluevelvetrestaurant.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, bluevelvetrestaurant.com would like to introduce to you The 4E Framework for Social Media Management – YouTube. Following along are instructions in the video below:
“Guys. It s mark here with walters world and here in beijing. China in the the bamboo park. It s a beautiful place get 25 million people living in the and this is a place you can get away from it all it s fantastic.
But today. We re gonna talk about is the 4e framework for social media. Basically give you have a rough overview of what you should be doing with your social media. Make sure it can be more effective and you can get people coming to your site and building a community cuz that s the first thing you need to know though when you do social media.
It s not about getting people to buy right now. It s getting that community feeling so when they do buy they have a positive outlook on your company and they want to buy from you so they feel like part of a group. Okay the first d. We have is excite you have to excite your customers with relevant offers so you got to be on the right social media.
So you can actually relate to them you look at the analytics. That the web sites give you or the social media. Gives you and say okay..
This is the 18 to 25 year old age group. We got to talk to them. But you gotta give them offers that are relevant to them that excite them hey. I see you like the movie shrek well.
We have a dvd coming out with puss in boots. Come check out an exclusive preview at our facebook page. Okay. So hey.
That s relevant to me. Because i like shrek and i well. I m like puss in boots. Oh hey.
Yeah. I m excited i want to go to your facebook page like it and go see that movie okay or go rent that dvd. The second is educate them you have to educate your clients your your social media viewers about your value proposition..
What are the benefits of your product. The thing is they may already know that s okay you re reminding your customers of the things they already know that are good about your product. But then you also have to tell the ones. They might not know about oh well walters world.
Oh yeah. We do here oh i got that but did you know we do videos in china too. Oh i didn t know that so you could educate them about what your value proposition is and so why they d want to come use you more the 30 is experience help him experience your products and services either directly or indirectly. So you demo your products you let people have reviews of your products all kinds of stuff like that so you let them you know kind of experience your product without actually having to do it so you know you don t have to come to beijing to learn about beijing.
It s all on the videos. Okay i see here so now it s a worthwhile to go to also maybe you re not sure will will p90x actually helped me lose weight well i can go online and see the reviews. See that what people did see the videos how they transform itself. Oh.
It does work. So i can experience it without actually being there so indirectly or directly. Because you re showing them how to do things okay..
So those things and the fourth thing and the important thing is getting them to engage with the social media. And that means getting them to go out there and purchase thing. Giving them offers to go and buy your product. Now remember it you don t get necessary a same day turnaround in social media advertising.
It s about building that community. So eventually they do engage and they do go out and buy your product and sometimes. It s not about getting them to buy the product. It s getting them to act.
Maybe. It s liking your page liking a post subscribing to your youtube channel hey guys for more videos like this please subscription. It s right above me right there click like so we get more views you get them to do something. And yes sometimes you wanted to buy.
But that s more of a long term thing. That s why it s sometimes that just get them to like or watch. It then they re more willing to go check things out so..
Say if i get if i end up watching the puss in boots dvd preview made it s more likely i ll go buy it okay. So you get them to be engaged and do something so the for ease. The 40 frame. The first one is excite the customers with relevant offers the second one is educate them about your value proposition.
Okay. What the benefits of your product are number three help your clients experience your products either directly or indirectly. Okay. And number four.
You want to get them to engage with social media. Get them to like get them to do things. So they want to be a part of the product want to be part of the community. So they can come and enjoy it okay so they do something with it so i hope that helps you study for an exam or know better how you should be managing your social media.
We have videos on developing a social media plan which you really need to have an other advice here on our website at walters worldcom also lots more videos here on youtube as well so please click like and subscribe. We d really appreciate it and bye from beijing china ” ..
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How should I run my social media? What is the best way to set up my facebook and twitter? What is social media and how can I use it to help my business? These are some typical questions of businesses trying to understand and decide on how to use social media. Our video on the 4E framework helps you decide on what and how you should address your social media concerns.
Filmed in Beijing, China
Copyright Mark Wolters 2013
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