a ________ is a group of people who would be interested in buying a given product or service. This is a topic that many people are looking for. bluevelvetrestaurant.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, bluevelvetrestaurant.com would like to introduce to you 7 Ways to CONVINCE People To BUY Your Product – #7Ways. Following along are instructions in the video below:
s up believe nation. Its evan. My one word is believe and i believe believe in people more than they believe in themselves.
And my sincere hope is that you see in you what i see in you youll be able to change the planet so to help you on your journey. Today. Im going to talk about the seven ways to convince people to buy your product narrator.
Nine eight seven hip hop music seven. So one of the most common challenges for entrepreneurs is weve got a great product or service to sell and weve got to get out there and sell it how do you convince people that they need to buy your thing. Im going to give you my seven tips tip number one is to change your mindset.
Im not from the old school sales philosophy. Where you see that next person coming in as your next suit or as your next car or hitting your next bonus from my perspective. Whats really important is youre trying to serve them youre trying to actually help this person make a good decision that may mean pushing them a little bit that may mean once you understand them to give them the best solution and well go through the points.
But it starts with the mindset of you are there to serve you are there to help and not just try to close. Im not trying to convince anybody of anything i want to help the person coming through the door and if you start with that approach. I think every other step becomes a lot easier the reason why its so important is because you can spend so much of your time.
Dealing with people who are not good fits for your business. A lot of people a lot of you guys if you have a list of potential leads or prospects a lot of these people will never buy from you and you either spend your time trying to convince the people who are not fits for your company to buy from you and its a long slow painful awkward process for both of you or you abandon that person and you use that time to focus on finding people who are good fits for your business. And so spend less time trying to convince everybody and more time finding and helping the people who you can help step number two is to listen to them the best tool that you have as a salesperson is your ears.
Theres a common saying of theres a reason. Why you have two ears and one mouth. You need to be able to listen to your customers to understand what theyre looking for the worst salesperson and you can even experience it whatever youre going to go out and buy at if your deal with the salesperson is theyre just talking at you talking talking talking talking talking youre probably going to get one really annoyed and two a lot of what theyre saying is not going to help you and so.
If you want to switch that if you want to be a great salesperson your first step is to listen to what the people are saying listen to what their problems are listen to try to find points that you understand their challenge and then its easy to come up with a solution that will help them also as people are talking it helps them to feel a little bit more understood. Which improves your sales process cycle. As well tip.
Number three is understand their why. This is always a really important process and one where a lot of sales people fall down. Because people come in with one reason for why they think theyre buying from you or why they think theyre interested.
But theres always a deeper reason which they may acknowledge or they may need a couple probing questions to figure out so as an example people come to dance here right stronger than salsa. One of the largest dance school for salsa in canada for sure maybe north america. Why do people come here.
When you ask them at the beginning. Its well i want to learn some steps. I want to you know i thought salsa was interesting i want to come and learn.
And its a very surface level answer. It doesnt give me anything if im trying to sell this person. If im trying to help this person make a decision as to which class might be a right fit or even.
If our school is a good fit for them or not i need to understand why theyre coming here right so as an example. If what they all they care about is the steps and and their goal is to perform. And they want to be one of the worlds greatest salsa dancers.
Im not going to sell them on a group class. Because you learn more slowly maybe they want to do private lessons with an instructor to learn as quickly as possible most people. Though what they do is they come and they want to meet people maybe they just broke up with somebody and they want to get into a new relationship.
Maybe they just moved to the city and they want to make new friends maybe theyre not happy with their work. And they just need an escape to go maybe they havent made any friends since university and the people at their work. They dont really like or theyre an entrepreneur and they work by themselves and they want to come and meet people right if thats the incentive to want to join thats good mumbling because when im done talking to them i can frame everything in a situation that really helps them best.
And so you have to understand the why behind the why usually its not the first answer. But its the second or the third answer so when you ask them why did you find us what inspired you to call what inspired you to come into my store. What inspired you to send me that email.
Ask one level. Why at least deeper after you get that first response because almost by default and this is when youre dealing with a team member. This is when youre dealing with investors when you deal with media.
Theres always a why behind the why so ask the why and then when they give you a response. Ask a second why or third why underneath to get to the real core. Because if you understand what really moves them you understand the true intention behind it and probing them a little bit to figure that out you have a much better chance of giving them the best option and closing that sale tip number four is make a connection at the beginning of this process.
Theres always this kind of standoff. Right nobody likes to be sold. Nobody likes being sold to people like the buy.
But they dont like being sold to and so whenever a salesperson comes up to somebody immediately like you tighten up you hold in your breath.
You dont want to reveal too. Much you dont want to be hard pressure sold thats a typical reaction that happens a lot but they do want information they do want somebody to help them and so by figuring out their why right the why behind the why the next step that you want to do is make a personal connection with them somehow show them that you understand their why so. If you if theyre talking about wanting to come take a dance class.
Because they want to make new friends because they havent made any friends since college right or if they are trying to get into relationship theyre hoping to meet somebody because they just broke up with somebody try to hear a personal story that relates to them so sharing a good personal story. One shows that you listen to them one shows that you are understanding them. And then also shows that you have a solution for them because youve gone through it yourself.
Because you know what situation theyre in youve come through it and now im going to show you the path to do it yourself. And so if someone was talking like that as an example. I would share about all the great friendships that ive made through dancing.
How my social circle exploded. Because i took dance classes became part of the salsa community thats one of the most friendly communities. I think in the world i did ballroom dancing didnt meet anybody i took salsa my friend circle exploded.
I then met my wife if youre talking relationships. I met my wife through a salsa dancing. Its a great way to be able to meet people because youre in a dance class.
And youre rotating partners every couple minutes so you get to know all the members of the opposite sex in your class. And when you go out to socials and parties part of the process is youre dancing with lots of different people you dont just stick with one partner. All night youre dancing with 20 30 40 different people from the opposite sex in one night and so friendships just naturally happen relationships just naturally happen and i can share my story and so if i understand that thats your real why behind the why and then i share with you my personal story not as a sales pitch to try to convince you but a deep understanding of i am.
I acknowledge this fear that you have and this pain. That you have and this desire you have and then heres how i solved it then its much easier to get them to follow that path with you you disarm them they feel like theyre not being sold anymore. But youre actually trying to help them tip number five is recommend a solution that fits.
And so once youve asked the why behind the why and once youve made that connection with them. Then you have to think okay. I now really know what this person wants and i know why they want it now i need to figure out whats the best option for me to be able to give that person well try to dance salsa.
We have lots of different classes. We have lots of different options. We have salsa we have bachata we have performance groups.
We have private lessons we have lots of different things that you could potentially do and as im talking to somebody you know well be listening okay. Heres what they need heres what theyre asking for thats an x thats a yes and in some cases. And this is this is bold.
But this earns a lot of trust. It may mean that you recommend them outside of your company. Maybe the best thing for them to do is not be a part of your company.
So example. When people call in to us to say hey do you have a kids program. Well we dont right now.
There is no kids program. Its something that weve thought about were looking into. But its not a highest priority right now for us and so instead of just saying.
No it could also be okay here are some options if you get the question. Enough you can look at different options. Here are some other schools that provide kids programs.
So maybe im sending my potential customer to one of my competitors. But its the best thing for them and theyll remember it its not often that that happens that a companies willing to recommend you to their competition. And whether you want to take that bold step or not i can guarantee you that it net net wins for you because they remember that relationship and if they have another potential option or question.
Theyre going to come back to you. But even if you dont recommend off to a competing product. Just be able to recommend the right thing for them not just the thing that youre trying to sell more of so a great example.
A buddy of mine. Named louis runs. A company called last minute training they sell all sorts of different training.
So example if you want to learn excel. Hell put you into different excel classes. He knows.
Which excel classes best fit for the customer. But he also knows the ones that are going to make him the most money he will always do the best thing for the customer. Even if hes going to make more money off of this course and send them on this day.
But he knows it doesnt quite fit their criteria.
He doesnt doesnt quite give them what they want he focuses on the customer experience first and that in turn wins loyalty. I mean. Its a its a great way of doing business.
It earns team respect and team loyalty so its not just about the money. But it also keeps the client. If they know that you gave them the best option for them.
Even if youre losing a little bit of money because of it it earns their trust it earns their loyalty it earns their referrals and its a great way to do business tip. Number six is go above and beyond you need to get referrals for your business. Unless you have money to go and buy super bowl commercials and spend a ton of money on ads entrepreneurs often build their business through referrals.
You do a fantastic job for somebody. And then they hopefully come back for repeat business. But it also may be the business where they may not want to buy from you for another two or three years or five years depending on the industry.
But you want them to refer people on to you you want people to pass your name on to them. Because of the great experience that you gave them and unfortunately providing a good product or service isnt enough like you could give them everything that they wanted everything that they asked for but is thats just the bare minimum because remember your customers are busy people think about how busy you are think about all the things that you have bought in the past year. How many of those things have you referred on to your friends like how many of those do go out of your way.
Sure if somebody asks you hey do you have a real estate agent. You can refer me to maybe you pass on the name. But that you go out of your way to say man.
I had this crazy experience with this real estate agent. This guy is so amazing i need to tell you about that how many times have you done that probably not that much most companies operate at a pretty high level of mediocrity. And most companies dont even get to the point.
Where youre you know really satisfied. But thats the bare minimum to entry just solving somebodys problem is not enough you have to think about how you can go above and beyond to make it a special not just product or service. But experience for them so every time they are involved with your company in any way.
A phone call in person email social media. However theyre interacting with you they feel great as a result on top of getting the product service benefits that you promised on top of solving their problem. And so be looking at through the entire process of dealing with a customer.
How can you make the experience better more enjoyable more memorable more pleasant so they cant help. But go and tell their friends about this amazing time that they just had with this insane customer service story that you were able to provide for them one of the things that we always do at tds as part of our process is the last step so we have the checklist of things that we want to do for customers when they call in the last step is always look for a way to go above and beyond part of that is understanding the why like to give them something that is really above and beyond you have to understand what their why was you have to understand why theyre getting into it so an example somebody new to the city wants to make new friends wants to get to know the city. Feels like dance class is a great way to do it perfect lets look at solving the problems.
Lets look and get into them too into a class that would be the best fit for them salsa bachata. Whatever. It is great we found the class perfect signed up happy pleasant experience on the phone.
Its not enough. We have to go above and beyond thinking about heres a person whos new to the city. What can we do that will really help them well is it thinking about other events that happen in the city is it is it understanding what neighborhood.
Theyre part of and different festivals that you really like going to is it recommending restaurants that youve had a great experience at that they absolutely should go and try because you know they told you on the phone something about their personal preference like you got to find something that really tags you to them not just because its a strategy. Its just its a good thing to do like youll feel more fulfilled that youre really deeply meaningfully. Helping these customers and theyll feel a lot more honesty and trust and loyalty towards you that theyll not only want to come back and look forward to that first experience come back for future experiences.
But also tell their friends you need the word of mouth and that comes from providing an extraordinary experience on top of the product or service that youre selling tip number seven is model success remember any problem that you have right now somebodys already solved it. Theres a lot of great people whove done a lot of great different sales training that you can pick from it doesnt mean you have to follow anybodys methodology exactly to the to the t. Ive given you seven tips here today you may like two of them great apply that your business.
See if it works and see if it doesnt its never been easier to reach out to experts. If youre at a company you know maybe. Theres somebody above you who can reach out to but also just in general experts.
People putting on live youtube hangouts people who are on twitter. People who are on snapchat you can make a video and reach out to somebody who knows what theyre talking about and get direct feedback for your business. Its never been easier to do it and whether youre doing that whether youre watching videos whether youre reading books constantly educate yourself remember that that big problem that youre facing you dont have to come up with every single ingenious idea yourself somebody has already figured it out learn from them take what works for you apply it to your business and take off so those are my seven tips on ways to convince somebody to buy your product.
Id love to know what do you guys think what was your favorite tip. What are you going to apply immediately into your process share it down below did i miss an eight nine ten that you want to add to the list leave it down in the comments. If you leave a comment.
Within a couple hours of this video going live you are entered into our contest for two daily prizes. I made this video because syed abbas asked me to so if theres a topic. Youd like me to cover in a future seven ways video check out the link in the description click on that go leave your topic go vote on the other ones that are there and you might get lucky and ill cover it next time.
I also want to give a quick shout out to regina ross thomas regina. Thank you so much for picking up a copy of my book your one word and taking that picture and sending it to me i love the smile. I love the background.
I hope youre enjoying the read and i really really appreciate the support thank you guys again for watching. I believe in you i hope you continue to believe in yourself. And whatever your one word is much love ill see you soon .
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