body copy definition This is a topic that many people are looking for. bluevelvetrestaurant.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, bluevelvetrestaurant.com would like to introduce to you What Is Copywriting? Definition of Copywriting and Successful Ad Copy – Dan Lok. Following along are instructions in the video below:
“Music dan. What i m gonna do is i ll go through some of nthe nthe concepts. Then maybe in the second half. I ll nactually critique some of these sound good in fact after today you will be able to critique these materials yourself cause.
Most of them suck they don t work. But you will know by the end of the workshop. Why they don t work and what to do instead you ll know way more about nthe power of the written words than 99. Percent of nbusiness owners out there sound good cool.
So here s how it s going to work. So how to turn words into cash. Now what am i talking about i m talking about the nskill of copywriting. So let me ask you a good nquestion first of all when i say this.
Most nentrepreneurs have no clue. What exactly is copywriting are you thinking trademark like copyright r. I g h t. No so tell me from your point of view.
What exactly is copywriting just yell the answer audience member click bait click bait male audience member writing copy what do you mean male audience member marketing marketing okay male audience member writing in a way that s convincing people to do something writing in a way that s nconvincing people to do something not bad yes female audience nmember persuasive copy persuasive copy yes male audience member nmodeling something that already works and replacing nit with your own content. Okay model. Something that already works and replace. It with your own content.
Yes. Male audience. Member get them excited influencing them to take. Action.
Or buy okay motivate them get nthem. Excited to buy yes. Female audience. Member nit s written.
Communication. Written. Communication. Female audience.
Member nto express the value to express the value. Now. Notice here a lot nof different definitions. Yes.
That s the first issue cause. People get confused is it marketing is it advertising is it the written word is it to get them excited exactly what do i do with this thing. So is it beneficial to njust let s define it as a first step yes. So there s no confusion.
So what exactly is copywriting the old definition of copywriting by many many good ncopywriters from the past when talking about 20 30 50 years ago. Is copywriting is salesmanship in print ladies. It can also be nsaleswomanship in print just for now the old definition is copywriting is salesmanship in print. Now the key word being there is sales.
What s the key word audience sales now sales. It means. It s writing that has only one purpose and is to what audience sell sell is to sell it is to sell so salesmanship in print. And i think that is a npretty good definition.
But i think it s a little nbit out of date compared to now. We also have social media. Facebook. A lot of different things.
When copywriter s marketer s came up with that definition many years ago. We were talking about printed advertising. We are talking about ndirect mail sales letters. But now there are so many nother forms of media.
Yes audience yes so here s my new ndefinition write. This down. Copywriting. Is using the written.
Word using the what audience written word. Written word to start and nenhance or extend a relationship with a customer that includes salesmanship or saleswomanship in print. I ll say that again copywriting is using the nwritten word to start enhance or extend a relationship with a customer that includes salesmanship in print. Okay.
That s the new definition new definition. How many of you like nthis definition. Better okay. It covers a broader spectrum start enhance or extend a relationship you got it okay so with copywriting.
So nwhy is that important who could tell me why is that important male audience member because you need to know the objective. Exactly okay you need to nknow the objective. Okay. But why is copywriting important male audience.
Member nto. Get your message across to get your message out there. Okay. Male audience.
Member nbuilding relationship building relationship. Okay. Female audience nmember. It s like dating.
It s like dating. How female audience nmember. Because you start in a relationship nenhance. The relationship and extend a relationship nand when you finally whatever your base is i guess no.
But why is that important why is copywriting important male audience member. I nbelieve because it s selling and it can sell by itself you can distribute it and nit s working by itself. Getting. Close.
Getting close. Male audience. Member credibility credibility. Part of it.
Male audience. Member nreminders interest. Female audience. Member engaging.
Okay. Let me rephrase. The question. How does that relate to making money.
Why s it important female audience nmember. It s influencing influencing yes. Male audience member ninspiring people to take action yes. But why not just nsales why copywriting male audience member.
It s scalable. It s what male audience member. It s scalable good answer here s the thing. How many nof you were here last month.
When i did the public speaking workshop. Remember what i said ncommunication equals. What wealth write this down ncommunication equals wealth. So if communication equals wealth.
It means the more people nyou communicate to you deliver your value to the more money. You re gonna make yes audience yes. So if you re selling. None on one.
What s your ratio. It s what audience one to one one to one if you re selling to one to n50 100. Your ratio is what 100 now. But with copywriting nwhat is your ratio audience member thousands you guys here that chi.
Ching audience laughter somebody just bought nsomething from my website. And i m not there selling nwithout my physical presence another chi ching somebody njust bought something from my website. I m not there it s simply nthe power of my written words you think of all the forms of ncommunication skill sales. How many have heard of the saying sales is the number one ability that an entrepreneur needs to have yes.
And i agree to start with you can t even sell one on one forget about being an entrepreneur forget about being a nsuccessful entrepreneur and then once you develop that if you re good then you might one to many now i m talking one to nmany. Many many more without you being there nand that s the power of the written words because nof. The word leverage. What s the word audience leverage and it s 24 7.
And it s 24 7. And what s fascinating is this as important as this skill ni believe of all the skills of business copywriting is none of the most valuable and it s the one that has made nme the most amount of money and one of the least understood nand. Least. Appreciated one of the least understood nand.
Least appreciated because whenever i talk about copywriting first of all people are nnot interested in it they re just not interested in it you talk to an entrepreneur. Yes. I want to learn how to sell great copywriting. What the hell is that i m not a writer no but they spend hundreds nthousands.
Ten s of thousands of dollars on driving traffic on running their ads on nmedia. But they never look at does the copy actually nwork and convert they will spend. 10000 nfor marketing. Budget they will not spend 1000.
On their copy puzzles me least understood and least appreciated and with entrepreneurs. They ndon t understand the power of the written words. But with you after today. I think you ll see this nis an area you need to pay attention to regardless of what marketing.
You do regardless make sense so least understood least appreciated and that s the good news. That s actually the good news. Why audience we re going to learn it and i m not asking you to be how many of you believe nyou re not a good writer. Just be honest writing is not my thing okay i m more like a verbal communicator yes.
I m not asking you to be a writer. My goal for this workshop is for you to just know enough that you would be able to tell the difference between nbad copy and good copy that s my goal for you so then when you hire a professional or you work with somebody or nyou re doing your own copy you will know okay. Yeah. Nthat s no that doesn t work so then other writers or things like that they cannot bullshit you ndoes that make sense so just know enough that nyou know the difference maybe you cannot write good copy.
But you can see for sure nthat s not good copy. I got to fix that how many follow what i m saying yes. So that s my goal announcer 10 times. Your finances 10 times your business 10 times your marketing 10 times your life.
Thank you for watching all the articles on the topic What Is Copywriting? Definition of Copywriting and Successful Ad Copy – Dan Lok. All shares of bluevelvetrestaurant.com are very good. We hope you are satisfied with the article. For any questions, please leave a comment below. Hopefully you guys support our website even more.