outreach strategy template This is a topic that many people are looking for. bluevelvetrestaurant.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, bluevelvetrestaurant.com would like to introduce to you How to Write Outreach Emails (That Won t Get Ignored) – YouTube. Following along are instructions in the video below:
“Me read you an email. Dear sam. I was browsing the web and stumbled across across your post on seo great post i love you i noticed that you linked ahrefscom blog keyword research on keyword research. This article actually inspired me to write an even better article and by better.
I mean that i made it longer url i think it might make a good fit for your page sincerely spam mer in this video. I m going to show you how to get more replies links and not get your emails. Deleted. Stay tuned music.
What s up marketers. Sam oh. Here with ahrefs. The seo tool.
That helps you grow your search traffic. Research. Your competitors and dominate your niche. Now whether you want to get links shares or forge new relationships outreach is an absolute necessity to succeed in marketing.
Another thing to note is that a good outreach. Email is completely subjective so what i have for you. Today is a compilation of what i believe to be solid outreach. Emails based on my own experience.
Receiving and sending them. Let s get to it so there are 3 steps to make your outreach campaign. More successful and they are find the right email for the right person send a good pitch and set up an effective follow up sequence now before we tackle each step. There s one thing that can make your outreach campaign.
A complete flop. And that s sending the same generic email to everyone outreach is not broadcasting. I get that you want to get links at scale. Which means that you need to send as many emails as quickly as possible.
But the thing is that generic templates like the overly embellished. One that i showed you in the beginning don t work for anyone who can have a significant impact on your reach so rather than trying to script someone try and build a relationship that goes beyond give me a link or share alright rant over let s get into. Writing great outreach. Emails step.
One is to find the right. Email address for the right person. First you need to identify what your goal for your outreach campaign is are you prospecting for links shares or do you just want to build a relationship to connect down the road. So let s use the people at ahrefs as an example.
If you want to get a link from our blog..
Then should you email me absolutely not i handle areas like video product education and other random happenings as they come up. So you should. Email tim our cmo right. No he ll probably delete your email anyway.
And he won t feel bad about it. The person you would want to get in touch with is the editor. The content marketing manager or in our case. Head of content.
Which is josh who explicitly states that he s the guy responsible for ensuring that every blog post. We publish is epic now i won t bother getting into techniques to find someone s email address. Because we already have a full video on that instead. I ll link that up for you in the card.
The key takeaway here is to find the person who can help you achieve your goal now regardless of your goal for your outreach campaign. There are going to be people at different levels of influence. So let s separate these people into. 4.
Groups first you have your sharks and these people will have huge audiences and notable achievements. So in the marketing and entrepreneurial space. Think of the gary vees. Seth godins or elon musks of this world.
The next group are the big fish and these are people you might be able to reach with a nice email. But not so much in the form of a template or with an initial cold pitch asking for something so in marketing that might be your brian deans or noah kagans the third tier would be your small fish and these would be people who are actively promoting themselves. But their websites and overall online. Presence is relatively small and the fourth would be spawns.
These are people who are just starting out in your industry. And they ll. Most likely reply to your outreach emails even if they re 100 templated. But a link or any kind of promotion probably won t do much for you based on these 4 categories.
The people that you ll likely want to reach out to are groups. 2. And 3 and the first tier of influencers might seem enticing. But it ll be tough to get their attention and the last group probably won t move the needle for your brand.
Okay great so we know the groups of people. We re contacting and have a general idea of the people we should look to contact within a company. Which brings us to the next step. Which is to write a solid pitch now there are a few things that you need to seriously evaluate when creating your pitch the first and most important question is what s in it for them if you re going to ask for a link.
What does that person want if you re going to ask for a joint venture of some sort what will they get in return if you reach out only asking for something then your chances of success will be slim to none..
Let s say that you wanted to reach out to me to connect and possibly do something together down the road you could quickly find that i love golf. I create videos for ahrefs and that i m into tactical. Marketing so if you pitch me something on how to get 10000. Instagram followers.
I m not going to be interested. But if you pitch me something on youtube seo or. Youtube hacks that helped your channel grow from. 0 to 100000.
Subscribers. Then i d definitely be interested in taking a look. And if it was good i might even feature it in a future ahrefs video blog post or just spread the word with anyone else that i talk to because that s how i do so let s get to the email for subject lines. I recommend staying away from click baity titles like you have to see this instead use a subject line that describes your email.
Yet evokes curiosity to learn more so i might use youtube case study. 0. 100k subs or even just new youtube case study which would definitely appeal to me and for the body of the email. I might write hey sam long time ahrefs user.
So i ve obviously seen a ton of your videos was digging through your channel. And noticed that you haven t covered youtube seo. Seeing that you re obviously into tactical marketing. I thought i d send you a new case study that we used to.
Grow a new. Youtube. Channel from 0. To 100000 subscribers.
In. 8 months in a boring niche . If you have a second i d love to get your feedback or perhaps you might have some suggestions on making our tactics more. Effective cheers sam 20.
Even as i just wrote that i got excited to read this case study. And that s the kind of email that you want to send something that people are excited to receive now send that same pitch to josh and i promise you that he ll ignore you now let s break this email down first the email is short and clearly articulates what mr. Moustachio is sharing with me. And why he s contacting.
Me second the email is to the point and feeds into my passion for strategic and tactical marketing third. The email doesn t have any sucking up and faking that they love my. Videos sam 20. Doesn t like them at all and that s a ok so don t bother with fake flattery.
Unless you truly mean it fourth..
He s offering something unique. There s not a lot of information out there on youtube seo that isn t a complete replica of the next. Article fifth the email doesn t ask for a link. Tweet or anything other than feedback.
A small ask that can be mutually beneficial now if we alter the email. Slightly. We can add a sixth point. Let s say that he featured me in the post.
Because that s where he got some of his inspiration. Now this is ego bait and i m not usually into it. But since the email isn t overly praising me. I would take it as authentic now.
The question is how can you send these kinds of emails at scale. Easy just use a third party tool. That supports bulk sending like buzzstream. Mailshake or pitch box.
All of these tools support. A feature called merge tags and merge tags are static. Pieces of code that can dynamically swap in content. The simplest merge tag that i m sure you re familiar with is something like first name to set this up all you need to do is open up.
A spreadsheet and set your merge fields as headings and then enter in the required cells to make each template complete and personalized so as you can see from my spreadsheet. I ve segmented prospects as people who are active video creators that are either a part of the software company or run a blog plus youtube channel in the marketing space. Let s split screen. This spreadsheet with the original email and see how this would work if we were to use this row.
Hey brian long time backlinko reader. So i ve obviously seen a ton of your videos was digging through your channel. And noticed that you have covered youtube seo. Seeing that you re obviously into video marketing.
I thought i d send you a new case study that we used to. Grow a new. Youtube. Channel from 0.
To 100000 subscribers. In. 8 months in a boring niche . If you have a second i d love to get your feedback or perhaps you might have some suggestions on making our tactics more.
Cheers sam 20. Now two important things about this email first you need to make sure that all of your merge tags make sense and are contextual for example you wouldn t say something like seeing that you re obviously into ppc marketing. Because it has nothing to do with the context of what you re sending them and second you don t want to say you re a long time user or reader. If you re not now.
The final part of outreach is a follow up and the keyword here is a there s nothing more annoying than getting more than one follow up email especially if all you re doing is just checking if they got your email. Most mass sending tools show you whether people opened the email anyway think about it like this if someone doesn t respond to you after the first two emails either a they re not interested or b. You re landing in their junk box. Which is probably because they marked your email as spam a long time ago.
But not all follow ups are bad. Sometimes people just haven t gotten around to your email maybe they were on vacation. Forgot to respond or whatever so what i ve found to work best is either send a friendly follow up or just straight up offer more value here s how i might follow up as sam 20. Hey.
Sam just a friendly follow up on my 0 100k youtube case study no worries if you re too busy i completely get it by the way i just shared your video on video topic because it was dope cheers sam 20. Now the beauty of adding some unexpected value like this is that if they want to start the conversation. They ll likely address the initial email that you sent before i wouldn t say to expect it. But it s a great way to get the conversation started and to build connections especially with prospects that you want to continue to build a relationship with at that point.
It s your content s job to create wow like moments for your prospects. Now. There s no one trick pony with outreach emails and that s the point that i m trying to drive home. Here.
There s no use leaving comments. Asking what i d say for an email in your. Niche because the answer will always beit depends yes. If you want to do email outreach at scale.
Then you need to use templates. But it s important that you keep them as genuine as possible so. When you re doing your next outreach campaign make sure to contact the right person talk to them like a human being always think about what s in it for them first. And i promise you that your outreach campaigns will be more successful.
Now. If you found this video. Helpful then make sure to like share and subscribe. And if you have any questions then leave a comment below and i d be happy to jump in and help so.
Keep grinding away stop copying people s emails from screenshots in blog posts and i ll see you in the next tutorial. ” ..
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This video shows you how to write outreach emails that convert. Today, outreach is a necessity for successful link building, exposure, and influencer marketing. This tutorial shows you how to write good outreach emails that won t get ignored.
Bloggers and SEOs have quickly discovered that the publish and pray method does not work. In order to get backlinks, you need to engage in blogger outreach and connect with people who can help you achieve your goals.
Whether you want higher Google rankings, your content to be shared on social media, or to engage in joint ventures, mastering the art of cold emailing will propel you closer to your end game.
This tutorial covers everything from the basics of email outreach to advanced tactics like scaling your outreach with third-party tools like Buzzstream, Mailshake, and Pitchbox.
There are plenty of examples in this tutorial to help stir some creativity for your own link building and outreach campaigns.
Here s what you ll learn in this video:
1. How to identify the “right” person to send your email to.
2. How to write and send a pitch that converts (including email subject lines).
3. How to scale “personalized” emails (merge tags).
4. How to send an effective follow-up email.
1:12 Forget about generic emails you send to everyone
1:47 Find the right email address for the right person
3:50 Write a solid pitch
6:38 Use tools that support bulk email sending
8:08 Set up a follow-up sequence
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